Path to Product
Four phases from validation to a freestanding product, each gated by an explicit go/no-go signal. The capital ask of $132,000 carries PitchPad to the end of Phase 2 with eighteen months of operating runway.
Phase 1 — current
Ten founding operators across the four launch categories, each onboarded in a one-week concierge engagement. Prove the on-porch close rate uplift versus quote-then-email and tune the voice prompt library per category.
Phase 2
Onboard operators 11–100. Harden offline-tolerance, Stripe reconciliation, and QuickBooks integration. Build the Crew tier and the route-optimization layer. Second engineer hired at the 50-operator mark.
Phase 3
Scale to 500 operators, ship the Dispatcher tier for multi-truck operators, open the opt-in cross-operator referral graph, and introduce the Annual billing motion. Requires Series A bridge or self-funded growth from cash MRR.
Phase 4
PitchPad graduates from an NLT Labs POC to a standalone company with its own GTM team and a defensible founding-cohort flywheel that funds the next 1,000 operators.
$132,000 covers the team through the end of Phase 2 with eighteen months of operating runway. 55% goes to engineering (founding engineer for twelve months plus a second engineer for the last six), 18% to founding-cohort acquisition through trade-pub channel and association partnerships, 9% to infrastructure and voice inference, 7% to legal plus the Stripe carve-out work, and 11% to a six-month runway reserve. The full use-of-funds breakdown lives on the investor brief path-to-product tab.