PitchPad turns a driveway walk-through into a signed proposal before the truck pulls away. Built field-first for cleaning, painting, pest, and lawn-care owner-operators who are tired of typing quotes back at the office at nine o'clock at night. The walk-through, the photos, the line items, the e-signature, and the deposit all happen on the homeowner's porch while the job is still warm.
Voice-driven measurement and photo capture so the operator keeps both hands on the job, not the phone screen. Modeled
Live line items priced against the owner's own rate card. No "I'll email you a quote" — the number lands on the porch. Customer
E-signature, deposit capture, and a calendar hold before the truck pulls away. The driveway becomes the close. Modeled
| Capability | PitchPad | Jobber / Housecall Pro | ServiceTitan |
|---|---|---|---|
| Primary surface | Truck and porch | Office dispatcher | Enterprise call center |
| On-porch close | Sign + deposit + schedule | Quote-then-email | Quote-then-follow-up |
| Voice walk-through | Built-in, per category | No | No |
| Starting price | $79/mo | $49–$59/mo | ~$300+/mo, quote-based |
warm leads lost to slow follow-up in residential field services [1]
trade-pub CPM compression year-over-year in launch categories [2]
on-device voice-to-line-item accuracy in 2026-Q2 benchmark [3]
close-rate uplift target for founding-cohort operators in first 60 days [4]
[1] Thumbtack 2026 lead-response study; HomeAdvisor contractor survey. [2] CleanLink, PPMA, Lawn & Landscape 2025–2026 rate cards. [3] Internal benchmark, 240 utterances across four categories on iPhone 15 and Pixel 8. [4] Founding-cohort program design target.
"We close maybe forty percent of walk-throughs. The other sixty go cold by the next afternoon." — founding-cohort interviewee, pest-control owner-operator, two-truck shop Customer
"Jobber is great for the dispatcher. It does nothing for me while I'm standing on the driveway with a tape measure." — founding-cohort interviewee, residential cleaning operator Customer
Send your walk-through photos and a voice memo — we turn it into a branded proposal PDF for $59 flat.
Get your $59 proposal in 24 hoursThe category leaders — Jobber, Housecall Pro, ServiceTitan — were built around the dispatcher's desk. PitchPad is built around the truck. The walk-through is the moment of highest intent, and every minute the homeowner waits for a follow-up quote is a minute that intent decays. Owner-operators in cleaning, painting, pest, and lawn care lose an estimated thirty to fifty percent of warm leads to slow follow-up — the porch is where that revenue leaks. PitchPad keeps the close where the trust was built: on the customer's driveway, before the operator drives away.
"I do five to seven walk-throughs a day. Half of them never sign — not because the price is wrong, but because by the time my proposal lands in their inbox the next morning, they have already called somebody else." — founding-cohort interviewee, residential painting operator, four-truck shop Customer
Who this is for
Owner-operators in cleaning, painting, pest, and lawn-care services running between $250K and $1.5M annual revenue, with one to four trucks, who quote on-site and currently lose deals to slow follow-up. United States, English-language, mobile-first. The operator does the walk-through themselves.
Who this is NOT for
National franchises with dispatch desks and CRM teams. Operators who only sell over the phone or only quote from drone imagery. Pure e-commerce or product-only sellers with no on-site visit. Operators who already use ServiceTitan in production — the migration cost outweighs the wedge.
What we're validating now
Apply as a design partner
Send your walk-through photos and a quick voice memo — we turn it into a branded proposal PDF within 24 hours for $59 flat. Start intake below; SMS delivery and payment capture follow in later slices.
Known risks
Pricing under test
Three tiers under test for the first hundred operators: Founding-operator $79/month/operator (limited to first 100 closes), Crew $129/month per truck (up to four operators), and Annual at $790 with three months free. The Founding tier exists to prove willingness-to-pay at field-software price points; the Annual exists to test commitment from operators who close on the porch reliably.