For Investors
Investor Brief
PitchPad turns a driveway walk-through into a signed proposal before the truck pulls away. Built field-first for cleaning, painting, pest, and lawn-care owner-operators. This page is the condensed view of the opportunity, the team, and the ask.
Overview
What: A porch-close progressive web app that handles voice walk-through capture, live rate-card pricing, on-porch e-signature, and deposit collection in one continuous field motion. Who: Owner-operators in cleaning, painting, pest, and lawn-care services running $250K to $1.5M in annual revenue with one to four trucks. Why now: Trade-pub CPMs for field-service categories have compressed four-to-eight-times year-over-year as the legacy field-service software vendors cut paid acquisition, and on-device LLM latency has crossed the two-second threshold that owner-operators tolerate at the curb. Why us: NLT Labs ships POCs in days, not quarters, and the founding-operator program puts the operator's voice directly in the product backlog.
Category leaders Jobber, Housecall Pro, and ServiceTitan all built their flagship surface around the dispatcher's desk. Their mobile apps are thin clients over a desktop model — synced with the office, not closing work on a driveway. PitchPad inverts the model: the truck is the primary surface, the dispatcher view is downstream, and the porch is the close. Owner-operators in the target categories report losing thirty to fifty percent of warm leads to slow follow-up, and the moment of highest customer intent — the walk-through itself — is the moment current tools leave on the table.
Capital Ask
Raise $132,000 to reach $4,900 MRR with eighteen months of operating runway. Modeled The raise funds engineering, the first hundred-operator founding cohort, and the concierge onboarding that proves the wedge.
Looking For
A founding operator-partner who has run a service business in cleaning, painting, pest, or lawn care at the $250K–$1.5M revenue band, knows the trade-association and pub channels by name, and wants to co-own the GTM motion. Background: ten-plus years in the field, prior software exposure (does not need to be a developer), and patience for a six-month design-partner cohort before scale.
Current Status (as of 2026-06-05)
Completed
- ✓ Director brief and market sizing
- ✓ Competitive landscape against Jobber, Housecall Pro, ServiceTitan, Markate
- ✓ Engineering architecture and integration list
- ✓ Financial model with CAC × churn sensitivity
- ✓ Four-phase roadmap to product
- ✓ This investor brief
Pending
- ○ First ten founding-operator commitments
- ○ Voice walk-through accuracy validation in field conditions
- ○ Stripe category underwriting carve-out
- ○ Trade-pub partnership agreements (first three)
- ○ Founding-engineer hire
Capital ask [1]
Month-18 MRR target [2]
Trade-pub CPM compression YoY [3]
Voice accuracy on-device benchmark [4]
[1] Bottom-up: $72K eng + $24K GTM + $12K infra + $9K legal + $15K reserve. [2] Central-case model, 62 paying operators. [3] CleanLink, PPMA, Lawn & Landscape 2025–2026 rate cards. [4] Internal benchmark, 240 utterances across four categories.